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Tableau Enables Consultants to Get Up to Speed Quickly on Client Data
Technology Category
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Professional Service
Applicable Functions
- Business Operation
Services
- Software Design & Engineering Services
The Challenge
Norbridge, a management consulting firm, competes against larger firms for the same client opportunities. They rely on fact-based analysis and deep domain expertise to set them apart. However, while their analysts are comfortable with raw pivot table output from Microsoft Excel, most of their clients are not. Their projects often require weeks or even months of data collection, cleaning, and analysis, interspersed with client workshops for joint evaluation and interpretation of the findings. They were looking for a way to respond to analytical opportunities that could rapidly and convincingly connect clients to the key insights in their data. The primary criteria in evaluating analysis applications were: it had to run efficiently on stand-alone laptops, it had to be intuitive so that new analysts could learn the basics quickly, and it had to effectively output visual images to Microsoft PowerPoint.
About The Customer
Norbridge is an independent management consulting firm that provides strategy and implementation advice to selected clients. The firm has eight Partners, three offices, and a staff of about 20. Norbridge believes that successful management consulting is a relationship business built on trust, hard work, and a track record of creating value for clients. The firm competes against much larger firms for the same client opportunities and relies on its fact-based analysis and deep domain expertise to set it apart.
The Solution
Norbridge selected Tableau Standard for its entire consulting staff. This solution enables them to connect to client data in Excel and Access on-site and in real-time. They can immediately begin to both comprehend and communicate the story in the data. Tableau allows the consultants to quickly explore a client’s data and uncover some of its key messages. Presenting those insights to a client promptly allows them to build their relationship with that person and helps them both focus on the key issues in the project. Norbridge clients appreciate the depth of understanding they gain from Tableau’s advanced graphical capabilities, such as the ability to compare subsets of data across small multiple charts.
Operational Impact
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