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Tam Tam: A Data-Driven Digital Agency
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Consumer Goods
- Telecommunications
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
Tam Tam, a digital agency based in the Netherlands, has evolved from a simple website builder to a strategic partner for its clients. The agency differentiates itself by having a strong data-driven culture, both internally and with its clients. However, the challenge lies in managing transparency in client relationships, especially when sharing real-time data about campaign performance. The nature of digital data means that numbers can fluctuate, which can cause concern for clients if not properly understood. Furthermore, the fast-paced nature of the industry requires consistent and up-to-date information to avoid unnecessary debates and focus on generating insights and ideas.
About The Customer
Tam Tam is a leading digital agency based in the Netherlands. With over 130 employees, the agency works with global brands such as HBO, Nestlé, WWF, and FIFA FIFPro. Tam Tam is a fully integrated digital agency that runs campaigns, builds apps, and designs digital experiences for top brands. The agency differentiates itself by having a strong data-driven culture, both internally and with its clients. The agency has been in operation for 17 years, evolving from a simple website builder to a strategic partner for its clients.
The Solution
Tam Tam has embraced a data-driven approach, using real-time dashboards to keep everyone informed and focused on the data. This transparency extends to their client relationships, where they share real-time data about campaign performance. While this can initially be a shock to clients, they soon become accustomed to it and guided by it, helping them to better understand digital and what the numbers really mean. Internally, having real-time data visibility helps Tam Tam to be more consistent, as everyone gets the same information and the same view on things. This allows the agency to spend less time on debates and more time on building insights and generating ideas to improve what the data is telling them.
Operational Impact
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