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Teeter Enhances Customer Confidence with Simplified Assembly Experience
Applicable Industries
- Consumer Goods
- Equipment & Machinery
Applicable Functions
- Quality Assurance
- Sales & Marketing
Use Cases
- Onsite Human Safety Management
- Virtual Prototyping & Product Testing
Services
- Testing & Certification
The Challenge
Teeter, a family-run company specializing in fitness equipment, faced a significant challenge in boosting consumer confidence to overcome assembly anxiety. The company recognized that the out-of-the-box assembly experience was crucial in creating a positive first impression of their products. Many of their customers, who already suffer from back problems, found the task of assembling a large and unwieldy piece of equipment frustrating and daunting. The company aimed to instill a sense of quality engineering as customers unpack and inspect the parts and ensure consumers could assemble their equipment properly for safe and optimum functionality. Traditional paper instructions and DVDs posed a challenge due to their lack of detail and limited view from the camera angle. Consumers often complained about not having a DVD player or computer available in the room where they planned to set up the equipment. Updating instructions also proved difficult when the company made engineering improvements or developed better techniques for putting the parts together.
About The Customer
Teeter is a family-run company dedicated to helping people enjoy life without back pain. The founder, Roger Teeter, suffered from debilitating pain for years and found relief through inversion. The company is focused on quality, safety, and innovation. Their products include inversion tables, fitness machines, sit-stand desks, and home gym equipment. Many of their customers already suffer from back problems, making the assembly of their products a potentially daunting task. The company is committed to ensuring that their customers can assemble their equipment properly for safe and optimum functionality.
The Solution
To overcome the assembly challenge, Teeter partnered with BILT to provide 3D instructions for their inversion tables, fitness equipment, desks, and exercise machines. Within the BILT app, customers have interactive instructions at their fingertips on a mobile device. Users can zoom in and out, tap on a part or tool for more information, and rotate images 360 degrees for the right perspective. They can follow steps in order, instantly replay a step, or skip ahead with precise control. They can use voice and text guidance or rely on the 3D interactive images alone. The company also listens to customer feedback to continuously innovate their products and to improve the customer experience. The response to BILT has been so positive that CEO Riley Teeter uses an iPad during her sales pitches on the Home Shopping Network to demonstrate BILT’s 3D instructions.
Operational Impact
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