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Telco Services Australia: Transforming Reporting Structures with Dundas Dashboard Technology
Technology Category
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Telecommunications
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
Telco Services Australia (TSA), one of Australia’s largest national providers of outsourced sales and marketing support, was facing a challenge with its reporting structure. The company, which handles about 500,000 transactions per month, was using a static reporting structure that involved compiling and downloading spreadsheets into a 'report console'. This method only provided a snapshot in time and had to be repeated daily, making it inefficient and time-consuming. The company needed a solution that would provide real-time, accessible, and meaningful data displays that could be used to improve productivity and earnings.
About The Customer
Telco Services Australia (TSA) is one of Australia’s largest national providers of outsourced sales and marketing support. The company offers assistance to organizations needing help with their outbound telemarketing, sales consultancy, and face-to-face marketing channels. TSA has worked with some of Australia’s best-known brands to deliver sales and service solutions that focus on premium customer experience, cost-effective business process outsourcing, and hosted technology solutions. The company handles about 500,000 transactions per month, each of which provides data that can shed light on key performance indicators such as productivity and earnings.
The Solution
TSA decided to move from a static to a dynamic reporting structure by implementing Dundas Dashboard Technology. The company hired Dundas Professional Services to maximize their return on investment and ensure the right data was presented in the right way. The consultancy provided the expertise needed to understand the data in a broader sense and rapidly deploy the dashboards, integrate them with other tools, and customize them as needed. The dashboards provided a simplified, real-time visual display of data, allowing managers and agents to take action to influence improvements. The mobile capabilities of the software added to the immediacy of the data, enabling managers to provide coaching on the spot.
Operational Impact
Quantitative Benefit
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