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Texas Nissan of Grapevine Case Study
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Automotive
Applicable Functions
- Sales & Marketing
Use Cases
- Inventory Management
- Vehicle Telematics
The Challenge
Texas Nissan of Grapevine faced several challenges that led them to invest in Kahu. They had difficulty managing and locating their inventory, which consisted of more than 500 vehicles. This led to long delays in retrieving vehicles for test drives. Additionally, they often found dead batteries on test drive vehicles, which further delayed the process. The dealership was also dealing with thin margins on vehicle sales, which put pressure on their profitability.
About The Customer
Texas Nissan of Grapevine is a car dealership located in the Dallas–Fort Worth area. They have a large inventory of more than 500 vehicles and are dedicated to serving their local community. The dealership prides itself on providing excellent customer service that goes above and beyond the call of duty. This commitment to customer service has resulted in a loyal customer base and repeat business both in the showroom and on the service drive. The case study is presented from the perspective of Richard Curry, the inventory manager at Texas Nissan of Grapevine.
The Solution
To address their challenges, Texas Nissan of Grapevine invested in Kahu, a vehicle inventory management solution. Kahu provided features that allowed the dealership to increase their F&I profit, improve operational efficiencies, and enhance vehicle security with stolen vehicle recovery. It also helped them manage their loaner vehicles more effectively. The dealership used Kahu's lot management features to execute inventory audits faster, gain greater insight into test drives, manage loaners more effectively, and send more timely, effective marketing promotions.
Operational Impact
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