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Domo > Case Studies > The Cliffs Improves Business Operations with Domo
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The Cliffs Improves Business Operations with Domo

Technology Category
  • Analytics & Modeling - Real Time Analytics
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Predictive Quality Analytics
  • Real-Time Location System (RTLS)
Services
  • Data Science Services
  • System Integration
The Challenge
The Cliffs, a real-estate development and private club company, was struggling with visibility into multiple data sources to track performance relative to targets. The company operates multiple real estate offices and member amenities, including seven luxury private country clubs, seven championship golf courses, five wellness centers, seven restaurants, seven retail shops, and private event venues. The company wanted to reduce the number of manual spreadsheets and hours spent on reporting. They needed a centralized location to view key performance indicators for each department in real time.
About The Customer
The Cliffs is a real-estate development and private club company located in the Blue Ridge Mountain Region of North Carolina and South Carolina. The company is comprised of seven premier private, luxury lifestyle communities. The Cliffs offers multiple real estate offices and member amenities that include seven luxury, private country clubs, seven championship golf courses, five wellness centers, seven restaurants, seven retail shops, and private event venues.
The Solution
The Cliffs implemented Domo, a data analytics and real-time reporting solution. Domo provided The Cliffs with real-time information, enabling the company to make data-driven decisions. The entire executive team was given access to the data at their fingertips, allowing them to get the information they need to make winning decisions anytime, anywhere, on any mobile device. The Cliffs was able to configure and get their financial data connected within a week due to the numerous connectors Domo offers. With Domo, The Cliffs has everything in one place with the right metrics to truly measure performance for each department.
Operational Impact
  • The Cliffs now has real-time data, which is very powerful for the company.
  • The entire executive team has access to the data at their fingertips, so that anytime, anywhere, on any mobile device, they can get the information they need to make winning decisions.
  • The Cliffs was able to configure and get their financial data connected within a week.
Quantitative Benefit
  • The Cliffs estimated an increase in sales as a result of having real-time KPIs for better decision making.
  • The return on investment with Domo has been close to 40%.

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