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The Fastest Food in the City — How Deliveroo speed up iteration and drive great design with Marvel Enterprise
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- E-Commerce
- Food & Beverage
Applicable Functions
- Business Operation
- Product Research & Development
Use Cases
- Rapid Prototyping
- Remote Collaboration
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Deliveroo faced several challenges in their quest to become the world's best delivery service. They needed to maintain an entrepreneurial and energetic spirit throughout their team, which required tools that allowed for autonomous movement. Additionally, they needed to accelerate feedback loops and reduce the time taken to share work. These challenges were critical as they aimed to support restaurant growth, provide flexible and secure work for riders, and offer a platform for discovering new cuisines.
About The Customer
Deliveroo is a leading food delivery service that has revolutionized the way people think about eating out by bringing restaurant meals directly to customers' doorsteps. Their mission is to become the world's best delivery service, and they are well on their way to achieving this goal. Deliveroo's platform not only helps customers discover new cuisines but also supports restaurant growth and provides flexible, secure work for riders. With a team of 20 designers and 15 research and content users, Deliveroo leverages tools like Marvel Enterprise to prototype and scale their operations efficiently.
The Solution
To address their challenges, Deliveroo adopted Marvel Enterprise, a rapid prototyping tool that allows teams to share and convey ideas quickly. This tool is not limited to designers but fits well with Deliveroo's collaborative culture, enabling research and content users to participate in the design process. The realistic prototypes created with Marvel are suitable for sharing with users during research, ensuring that feedback is gathered efficiently. Additionally, the Sketch plugin optimizes the workflow for designers, allowing them to iterate and refine their designs rapidly.
Operational Impact
Quantitative Benefit
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