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The Hub Helps Creative Talent Win Brand Work with Cloudinary
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Functions
- Sales & Marketing
Use Cases
- Asset Health Management (AHM)
Services
- Cloud Planning, Design & Implementation Services
The Challenge
The Hub, an online marketplace that connects brands with creators, was facing a challenge with the storage and resizing of large image and video files uploaded by creators to their personal portfolios on the platform. The Hub needed as many as 10 unique size and aspect combinations for each uploaded primary image, which was a time-consuming process that burdened its team of front-end developers. The two options they had were either to restrict the creative community to abide by a maximum pixel size and file size or to allow creatives to upload large files and then manually downsize them to the largest resolution needed. Both options were not ideal as they either limited the creative community or burdened the Hub's team.
About The Customer
The Hub is an online marketplace that connects brands with creators. It offers a platform for more than 39,000 photographers, videographers, and models, allowing brands to quickly find and hire highly vetted talent for their next project. The Hub platform decentralizes the creative process, changing the way brands hire creators. Instead of committing all creative resources to one agency, brands can access a wide range of talent through The Hub. The platform also serves as a community for creators to connect with one another. Job posting, hiring, project management, the transfer of deliverables, and final payment to the creator all take place directly and securely in The Hub.
The Solution
The Hub decided to use Cloudinary to automate the process of resizing and optimizing the images and videos uploaded by creators. Cloudinary's solution allowed The Hub to dynamically transform the assets, saving time and resources that would have otherwise been spent on manual resizing by the front-end developers. The Hub leverages Amazon Simple Storage Services (S3) for storage, and Cloudinary for dynamic asset optimization for portfolio uploads. This streamlined the creation of portfolios available for brands to browse, thanks to automated asset manipulation and content delivery.
Operational Impact
Quantitative Benefit
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