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The Linux Foundation Integrates Informer for End to End, ClosedLoop Marketing and Business Development Analytics
Technology Category
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - Data Visualization
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Data Science Services
- Software Design & Engineering Services
- System Integration
The Challenge
The Linux Foundation, a nonprofit consortium dedicated to fostering the growth of Linux and collaborative software development, faced several challenges in their marketing and business development activities. They needed an effective way to coordinate business activities, track interest in the foundation, and follow-up on leads. The existing reporting module in SugarCRM Professional was underperforming, making it difficult to generate complex reports and visualizations. This hindered their ability to capture and leverage the right information to build key relationships and determine where to invest to maximize fundraising potential.
About The Customer
The Linux Foundation is a nonprofit consortium founded in 2000, dedicated to fostering the growth of Linux and collaborative software development. The organization sponsors the work of Linux creator Linus Torvalds and promotes, protects, and advances the Linux operating system by marshaling the resources of its members and the open-source community. The foundation uses the Sirius decision-making model for its lead generation efforts and requires end-to-end closed-loop analytics on all aspects of their marketing and business development activities. The Linux Foundation is a highly skilled team that needed an effective way to coordinate business activities, track interest, and follow-up on leads to maximize their fundraising potential.
The Solution
Entrinsik Informer was recommended to The Linux Foundation by their business partner W-Systems. W-Systems helps companies deploy, customize, and integrate state-of-the-art CRM systems and has partnered with Entrinsik to provide organizations with the ability to perform multidimensional reporting and advanced data analysis. Informer integrates with all licensed versions of SugarCRM and Sugar Community Edition, pushing data in real-time. Its intuitive, web-based interface allows users to create and customize their own reports and dashboards. The Linux Foundation needed the advanced reporting, analytic, and dashboarding components of a comprehensive BI solution that Informer provided. By partnering with Entrinsik, W-Systems was able to offer an integrated and robust reporting solution, enabling The Linux Foundation to better track, understand, and manage their SugarCRM data.
Operational Impact
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