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Denodo Technologies > Case Studies > The Phone House Increases Global Efficiency by More than 50% and Reduces Client In-Store Waiting Times by 75% with Denodo Data Virtualization

The Phone House Increases Global Efficiency by More than 50% and Reduces Client In-Store Waiting Times by 75% with Denodo Data Virtualization

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Telecommunications

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Process Control & Optimization
Supply Chain Visibility

Services

System Integration

The Challenge

The Phone House, a global telecommunications retailer, faced challenges in efficiently managing customer phone activations or migrations. The process required manual operations to synchronize data with service provider systems over the extranets, leading to errors and inefficiencies. There was no direct access to the telecommunication operators systems nor any standards or interfaces for automatic information exchange and synchronization. The company aimed to improve its B2B business model across multiple partners and create an automatic synchronization of their invoicing system with the operator´s activation systems for more agility, efficiency, and transparency.

About The Customer

The Phone House is the world's largest independent telecommunications retailer, serving over 100 million customers under The Phone House, Carphone Warehouse, and Best Buy Mobile brands. The company operates over 3,600 stores across Europe and North America. The Phone House works with leading telecom operators like Vodafone, Virgin, Orange, Telefonica, and ATT and equipment providers including Apple, Samsung, Nokia, and Blackberry. In The Phone House's retail model, completing customer phone activations or migrations in the minimum time, with no errors and at the lowest possible cost is key to customer satisfaction and revenue growth.

The Solution

The Phone House opted for Denodo's data virtualization technology to execute their required business processes via the Web. The technology allowed The Phone House to automate the continuous and cumbersome manual tasks, enabling automatic navigation through any type of Web source, executing transactions on Web sites, and automatically executing data extraction and structuring tasks. The solution also provided a graphical administration tool that allowed the rapid and automatic definition of complex flows. The Phone House's B2B process automation solution was built using Denodo's data virtualization platform, which enables virtualized access and integration of any and all data sources, delivering agile data services with unbeatable deployment costs and times to solution.

Operational Impact

The deployment of Denodo's data virtualization platform led to a global efficiency increase by more than 50%.
The solution resulted in an 87% reduction in data input errors due to manual processes.
Client in-store waiting times were reduced by almost 75%.

Quantitative Benefit