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Cloudflare > Case Studies > The Wipro San Francisco Marathon
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The Wipro San Francisco Marathon

Technology Category
  • Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Functions
  • Sales & Marketing
Services
  • Cloud Planning, Design & Implementation Services
The Challenge
The San Francisco Marathon is a popular race that attracts 24,000 runners from all over the globe. The website is crucial for registration, organization during the event weekend, and tracking each runner's race time. However, during the race weekend, the website experiences a 400% increase in traffic. The previous year, the servers failed due to the heavy traffic, leading to disgruntled racers. The challenge was to optimize the website for heavy load and prevent server failure.
About The Customer
The San Francisco Marathon is a globally recognized event that attracts 24,000 runners competing in 5 different events. The participants come from various age groups and different parts of the world. The marathon's website is a critical tool for the event, serving multiple purposes such as registration, organization during the event, and tracking each runner's race time. During the race weekend, the website experiences a significant surge in traffic, which in the past has led to server failures.
The Solution
To address the challenge of heavy website traffic during the race weekend, the San Francisco Marathon opted for the Cloudflare Business plan. This immediately improved the site's performance. Using third-party tools like Pingdom, webpagetest.org, and loadimpact.com, they were able to decrease the page load time by over 2 seconds. The website, which is image-heavy and receives many visitors over mobile devices during the race weekend, also benefited from the activation of Polish and Mirage. These features cut the page loads and page size in half on the homepage, the most image-heavy page. With a website that loaded twice as fast as before, the San Francisco Marathon Team was able to handle the heavy load of race weekend without any issues.
Operational Impact
  • The website's performance improved immediately after signing up for the Cloudflare Business plan.
  • The page load time decreased by over 2 seconds.
  • The activation of Polish and Mirage cut the page loads and page size in half on the homepage.
Quantitative Benefit
  • 400% increase in website traffic handled successfully.
  • Page load time decreased by over 2 seconds.
  • Page loads and page size cut in half on the homepage.

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