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Thriving with data as a firstgeneration farmer
Technology Category
- Application Infrastructure & Middleware - Data Visualization
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Agriculture
Applicable Functions
- Business Operation
Use Cases
- Farm Monitoring & Precision Farming
Services
- Data Science Services
The Challenge
Brendan and Claire Booth started farming as first-generation farmers in 2012. They soon realised that as they didn’t have generations of experience and knowledge to fall back on, they needed to work as smart and hard as possible. In order to achieve this, they knew they had to collect and use all important farm data to their advantage. They collect a lot of data ranging from soil moisture probes and weather stations to pivot behaviour, soil data and in-field data; they quickly recognised that they needed a better way of sharing this with their team so they can all benefit from the data.
About The Customer
Brendan and Claire Booth are first-generation farmers who started farming in 2012. They moved to Western Australia at 22 years of age, where Brendan started a mechanical contracting business during the height of the mining boom. They were able to save enough money to put down a deposit on their first farm at Geurie in New South Wales. The first years weren’t easy though and Claire still worked full-time as a lawyer and Brendan kept working on a drive-in, drive-out schedule, next to running their farm. After a few years, they were able to put in two centre pivots and boost their annual revenue to generate a sustainable income.
The Solution
Through their agronomist, David Strahorn with Delta Agribusiness, Brendan and Claire found out about Agworld and decided to start utilising the Agworld platform to capture and store all in-field data. In order to be able to visualise Agworld data in combination with other critical farm data, they also decided to engage Pairtree to design a customised dashboard solution for their operation. The dashboard that Pairtree has created for them is displayed in each farmhouse, which means that the whole team has easy access to this information, 24/7. Especially when you’re irrigating around the clock, it’s critical that information is available at all times, which prevents people from having to call at various times during the day and evening.
Operational Impact
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