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Google Cloud Platform > Case Studies > TIER Mobility is Revolutionizing Urban Transport With Looker
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TIER Mobility is Revolutionizing Urban Transport With Looker

Technology Category
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Transportation
Applicable Functions
  • Logistics & Transportation
Use Cases
  • Fleet Management
  • Real-Time Location System (RTLS)
Services
  • Data Science Services
The Challenge
TIER Mobility, a Berlin-based startup offering e-scooter ride-sharing services, was facing challenges with its initial tech stack. The company's rapid growth and expansion into new cities required a scalable business intelligence solution. The existing system, which used Alooma for data loading and open-source BI solutions for the modeling layer, was inefficient and lacked the power to provide deeper insights into the performance of the fleet. The BI team was spending most of their time writing and updating SQL queries, which was not sustainable for a fast-growing business.
About The Customer
TIER Mobility is a Berlin-based startup that provides accessible, clean transport by offering a fleet of e-scooters that users can access via a mobile app. The company started operations in October 2018 and within a year, it had scooters in over 40 major European cities with further expansion plans in place. TIER Mobility's workforce grew to more than 350 employees within a very short time to meet popular demand. The company operates in a highly competitive shared mobility sector where customers choose the provider with the best technology, the highest availability, and the lowest price.
The Solution
TIER Mobility chose Looker as its business intelligence solution due to its excellent scalability and ability to access new data sources quickly. Looker allows TIER Mobility to set up new dashboards and KPIs efficiently, providing all 350+ employees with the data they need. The platform is used across all departments, each interested in different types of data. Looker's functionality creates a single source of truth that all employees can agree and rely on. The platform also allows employees to become Looker experts and create their own KPIs and dashboards, reducing the workload of the business intelligence team.
Operational Impact
  • Looker's platform works intuitively, requiring no prior training for new employees.
  • Employees from various departments are trained to become Looker experts, enabling them to create their own KPIs and dashboards.
  • Looker allows access to near real-time data, enabling immediate answers to time-critical questions.
Quantitative Benefit
  • Reduced BI staff costs by 50%
  • Adding an average of five new metrics per month
  • Building five to ten dashboards and processing 60+ ad hoc requests per month

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