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Tokio Marine: Streamlining Policy Renewals and Reducing Complaints with SMS
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Industries
- Marine & Shipping
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Chatbots
- Last Mile Delivery
The Challenge
Tokio Marine, a leading insurance provider in Thailand, was facing a significant challenge with its policy renewal process. The process was long, costly, and inefficient, with up to 20 of the insurer’s internal departments messaging customers directly due to a lack of unified databases. This lack of alignment led to inadvertent spamming of customers and inefficient processes where customer data was manually extracted from multiple databases and input into a third-party messaging system for delivery. Furthermore, many sent messages were undelivered, and the third-party sender reports could not explain why. This inefficiency led to a sharp rise in customer complaints, with contact center agents spending up to three days resolving complaints, leaving no time for upselling or cross-selling. The company sought to resolve these issues by partnering with external solution providers.
About The Customer
Tokio Marine is a leading insurance provider in Thailand, having entered the Thai market in 1997. The company was founded in Japan over 140 years ago and is one of the most globally diversified and financially secure insurance groups in the world. It operates in more than 45 countries and is currently Japan’s largest insurance group, boasting US$205 billion in assets and a market capitalization of US$35 billion.
The Solution
Tokio Marine partnered with Infobip to implement a secure, comprehensive, user-friendly, and well-supported SMS solution to improve the policy renewal experience. The solution was used daily to send customers SMS messages about policy updates, renewals, and promotions. This solution helped the company unify multiple databases, allowing them to monitor messages from a single location and prevent future spamming of customers. Infobip’s reporting features made it easy for Tokio Marine agents to quickly identify and resolve delivery issues, simplifying the delivery process. Agents could now message the right customers by uploading an Excel file containing relevant contact details to Infobip’s web interface. This streamlined process led to significant improvements in productivity, efficiency, and speed.
Operational Impact
Quantitative Benefit
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