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Onfleet > Case Studies > Tonic Blooms: Enhancing Environmental Sustainability with Onfleet
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Tonic Blooms: Enhancing Environmental Sustainability with Onfleet

Technology Category
  • Functional Applications - Inventory Management Systems
  • Robots - Autonomous Guided Vehicles (AGV)
Applicable Industries
  • Packaging
  • Transportation
Applicable Functions
  • Logistics & Transportation
  • Procurement
Use Cases
  • Inventory Management
  • Last Mile Delivery
The Challenge
Tonic Blooms, an online florist based in Toronto, is committed to environmentally sustainable business practices. The company aims to keep flower waste to a minimum, less than two percent, by exclusively buying flowers within its design collection. However, as the company expanded beyond downtown Toronto due to its unique sender recipient business model and dedication to sustainability, it faced new challenges. The introduction of vehicle delivery across the greater Toronto area and Southern Ontario to keep up with demand led to growing pains for Tonic Blooms. The company needed a solution that would allow it to respond to customer tracking requests immediately while maintaining its commitment to environmental sustainability.
About The Customer
Tonic Blooms is an online florist that offers on-demand and same-day flower delivery across Toronto and Southern Ontario. The company is committed to environmentally sustainable business practices and aims to keep flower waste at a minimum. Tonic Blooms purchases blooms from local growers with sustainable growing practices, uses recycled packaging and reusable denim in its arrangements, and offers bike delivery in downtown Toronto. The company started out in 2015 with bicycle delivery in downtown Toronto, but demand quickly expanded beyond the metropolis due to Tonic Blooms’ dedication to sustainability and unique sender recipient business model. To keep up with demand, Tonic Blooms introduced vehicle delivery across the greater Toronto area and Southern Ontario.
The Solution
Tonic Blooms found a solution in Onfleet, an advanced logistics software. The integration of Onfleet allowed Tonic Blooms to provide both the sender and recipient with on-demand tracking either online or by phone. This helped the company to respond to customer tracking requests immediately. Furthermore, Tonic Blooms added Onfleet Offset to its sustainability mix. Onfleet Offset is a climate-action program that offsets emissions from vehicle deliveries by supporting carbon-removal forestry projects across the globe. The total CO2 emissions of Tonic Blooms’ operations are calculated by multiplying their monthly mileage by standard EPA GHG coefficients based on vehicle type. Their emissions are then offset when Onfleet purchases carbon credits on their behalf via its partner Pachama. Additionally, Onfleet matches all customer carbon credit contributions 1:1 to further boost climate-action efforts.
Operational Impact
  • The integration of Onfleet into Tonic Blooms' operations has significantly improved the company's delivery tracking capabilities. Both the sender and recipient can now track their delivery on-demand either online or by phone. This has led to positive customer feedback, with customers appreciating the easy ordering process, timely delivery, and the text notification once the flowers have been delivered. The integration of Onfleet has also allowed Tonic Blooms to maintain its commitment to environmental sustainability despite the expansion of its operations. The company can now offset the CO2 emissions from its vehicle deliveries, thereby catering to the environmentally conscious people of Ontario.
Quantitative Benefit
  • Tonic Blooms keeps flower waste at a minimum—less than two percent.
  • The total CO2 emissions of Tonic Blooms’ operations are offset by Onfleet's purchase of carbon credits.
  • Onfleet matches all customer carbon credit contributions 1:1 to further boost climate-action efforts.

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