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Traeger Grills disrupts an entire industry with real-time digital transformation
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Consumer Goods
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- Data Science Services
- System Integration
The Challenge
Traeger Grills, a pioneer in wood pellet technology for barbecuing, was facing a challenge. Despite its innovative approach and global success, the company lacked real-time insights into its business operations. The CEO, Jeremy Andrus, was often waiting for a week or more to receive reports. The company had a wealth of data, but it was scattered across dozens of different sources, making it difficult to gain a comprehensive, up-to-date view of the business. This lack of real-time data was hindering the company's ability to make timely decisions and respond to emerging trends or issues.
About The Customer
Traeger Grills is a company that has been at the forefront of innovation in the grilling industry. Founded in 1985 in Oregon, the company pioneered the use of wood pellet technology for barbecuing, introducing a new method of cooking that hadn't been seen in the industry for decades. Now based in Salt Lake City, Utah, Traeger Grills continues to innovate. The company has expanded its product range to include cloud-connected grills that allow users to control everything from temperature to grill times from their smartphones. This has not only disrupted the grilling industry but also transformed the entire grilling experience. For Traeger's customers, grilling is not just a way of life, it is life.
The Solution
To address its challenge, Traeger Grills turned to Domo, a platform that could bring live data from dozens of systems into one central location that updates in real time. The company took its original ERP system, created in 1992, and used Domo to integrate data from various sources, including Salesforce, Google Analytics, NOAA, and Shopping Cart. This solution provided everyone at Traeger Grills with an accurate, real-time view of the business. With Domo, reports that previously took a week or longer to reach the CEO now arrived in real time on his phone. The platform empowered executives and teams across the organization with real-time insights, enabling them to identify issues before they impacted customers, make decisions and take action in real time, tell better stories, and share data cross-functionally.
Operational Impact
Quantitative Benefit
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