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Transferring the family farm to the next generation
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Agriculture
Applicable Functions
- Business Operation
- Field Services
Use Cases
- Farm Monitoring & Precision Farming
- Remote Asset Management
Services
- System Integration
The Challenge
James Reamer had already managed succession planning from a land and asset point of view, but knew there is a lot more to pass on than just the asset. Jamie, his daughter, wanted to help facilitate the knowledge and experience transfer as quickly and effectively as possible and knew a digital platform was the best opportunity to do so. Jamie also knew that she needed to be in the field to really learn the farm’s subtleties and be of the greatest value to the business.
About The Customer
James Reamer’s great-grandfather settled in the Clarksburg area in the late 1800’s and started to farm row crops such as corn, tomato, sugar beet and asparagus. James’ father planted the first vineyard on the family property in 1978 and when James came back to the farm in 1997, there were around 114 acres of grapes planted. Fast forward 21 years and Reamer Farms now boasts 1,200 acres of wine grapes between the home farm in Clarksburg and several other farms in neighboring towns. James’ daughter, Jamie, graduated with a masters in sociology and worked for Governor Schwarzenegger for 3 years before coming home to start a family and join the family farming operation. The main varieties of wine grapes grown by the Reamers are chardonnay, pinot gris, chenin blanc, riesling and pinot noir.
The Solution
The Reamers adopted Agworld’s farm management platform to bring together their agronomic, financial and operational data into a central location where James, Jamie and their team can work together to grow the business. Agworld’s easy to use mobile solution has enabled the Reamers to share and leverage James’ knowledge and experience across the team. By keeping the team out of the office at the end of a long day, the Reamers’ succession plan is on-track without compromising their work-life-balance.
Operational Impact
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