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Transforming the employee experience at Penske Australia and New Zealand
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Transportation
- Automotive
Applicable Functions
- Business Operation
- Human Resources
Services
- System Integration
- Training
The Challenge
Penske Australia and New Zealand faced significant challenges in internal communication due to their dispersed workforce across multiple business units and geographical areas. The company relied heavily on direct managers to relay information, which often led to inconsistencies and delays. Additionally, there was a notable divide between field workers and office employees, with the former often lacking access to laptops and the latter being overwhelmed by constant notifications. This communication gap resulted in employees feeling disengaged and lacking visibility into the company's operations.
About The Customer
Penske Australia and New Zealand is a subsidiary of the U.S.-based Penske Corporation, known for its yellow rental trucks. Headquartered in Brisbane, Australia, the company employs 1,000 people across Australia and New Zealand. Penske operates in three main divisions: rental and leasing, heavy-duty trucks, and large-scale engine systems that power various applications, including off-highway vehicles, mine excavators, and naval frigates. The company sought to improve its internal communication to better engage its workforce, which is split between field and office environments.
The Solution
Penske implemented the 'Inside Penske' platform, developed by Firstup, to address their internal communication challenges. The platform was designed to deliver information directly to employees' mobile devices and laptops, ensuring that everyone had access to vital information regardless of their location. After a successful pilot program with 100 users, the platform was rolled out company-wide, achieving a 75% employee adoption rate within the first year. The platform focuses on engaging content related to Penske staff and products, rather than business announcements, and incorporates elements of playfulness and fun to enhance the employee experience. Metrics and insights gathered from the platform help tailor content to employee preferences, ensuring continuous engagement.
Operational Impact
Quantitative Benefit
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