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Transforming the Shopper Experience by Empowering Sales Associates with Retail Analytics
Technology Category
- Analytics & Modeling - Real Time Analytics
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Maintenance
- Retail Store Automation
Services
- System Integration
- Training
The Challenge
100% PURE, a fast-growing prestige cosmetic brand, initially found success through its e-commerce platform. However, as the company expanded its physical store presence, it faced challenges in maintaining revenue and profitability. The primary challenge was to drive customer acquisition and sales more effectively and efficiently to ensure a meaningful return on investment for its brick-and-mortar stores.
About The Customer
100% PURE is a United States-based prestige cosmetic brand known for its all-natural formulations and organic ingredients. The company started by selling its products through specialty beauty retailers and has since expanded to own and operate 13 branded stores alongside its eCommerce platform. With a product range of about 550 health and beauty items and 30-50 new products launched annually, 100% PURE has established itself as a significant player in the beauty industry.
The Solution
100% PURE implemented the RetailNext platform to gain insights into in-store shopping behaviors. The platform provided real-time traffic and conversion data at both store and aggregate levels, which the company used to inform its performance management and operational strategies. By incorporating this data into team performance evaluations and training, 100% PURE was able to measure and improve the effectiveness of its store managers and sales associates. Additionally, the company optimized its operations by aligning staff hours with traffic trends, ensuring that stores were appropriately staffed to meet shopper demand.
Operational Impact
Quantitative Benefit
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