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Transforming Wedding Planning in New Zealand: The Dream Day Case Study
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Cement
- Equipment & Machinery
Use Cases
- Building Automation & Control
The Challenge
Dream Day, an online wedding planner app for engaged couples in New Zealand, was founded by Harry and Rachel Brown. The couple identified a gap in the market during their own wedding planning process in 2018. They found that the options available to them were either to hire an expensive wedding planner or to manage everything themselves, which involved keeping track of numerous spreadsheets and notebooks. They also realized that planning a wedding was a daunting task for many couples who were unfamiliar with the process and unsure of how to set a budget. Furthermore, they wanted to create a platform that would help promote local businesses and allow wedding vendors in New Zealand to showcase their services. However, their initial attempt to develop the app with a freelance developer was unsuccessful, leaving them with an unfinished project and no remaining funds.
About The Customer
Dream Day is designed for engaged couples planning a wedding in New Zealand. The app provides a range of online tools to help couples navigate the complex process of planning a wedding. It offers a checklist, budget, and day-of timeline, all designed to assist couples with their planning. The tools come with pre-filled suggestions to help couples get started and understand what's involved in planning a wedding. In addition to helping couples plan their wedding, Dream Day also provides a platform for wedding vendors in New Zealand to showcase their services and manage their bookings. Vendors can subscribe to a tier and create a listing, allowing them to advertise their services to couples using the app.
The Solution
Despite the initial setback, Harry and Rachel were determined to bring their vision to life. They discovered no-code tools like Bubble, which allowed them to build a complex web app without the need for extensive coding knowledge. Bubble's no-code platform enabled them to build a web app with the complexities and functionality needed for their users. They were able to create a range of online tools for couples to use in planning their wedding, including a checklist, budget, and day-of timeline. These tools came with pre-filled suggestions to help couples get started and understand what's involved in planning a wedding. They also created an online marketplace for vendors to advertise their services and manage their bookings. The marketplace is accessible to both logged in and non-logged in users, with certain features like direct messaging to vendors and leaving reviews limited to couples who have signed up for a free account.
Operational Impact
Quantitative Benefit
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