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Univision's Transformation with Domo
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
Univision, the largest Spanish language broadcast television network in America, was facing a significant challenge in gaining real-time revenue insights to make informed business decisions and optimize revenue yield. The company needed granular insights into revenue, impressions, and cost per impression. However, they had no visibility into data by device, by platform, or by partner. This lack of data visibility was hindering their ability to make strategic decisions and optimize their programmatic advertising efforts.
About The Customer
Univision is the largest Spanish language broadcast television network in America. The company's portfolio includes Television, Radio, and Interactive media, informing more Hispanics every day than any other media company in the country. Univision is based in New York and operates across various platforms, reaching a wide audience. The company needed a data solution that could provide real-time revenue insights to make business decisions and optimize revenue yield.
The Solution
Univision turned to Domo for a solution to their data visibility problem. Domo, a platform that specializes in business intelligence tools and data visualization, was able to provide Univision with the granular data they needed in a short time frame. Within a month and a half, Univision was up and running with Domo. The platform transformed the way Univision approached programmatic advertising, allowing them to focus more on analysis rather than engineering. Domo also helped Univision uncover insights they were previously unaware of, such as the larger than expected inventory of their mobile app. This allowed Univision to pivot and focus efforts on getting vendors specific to that inventory.
Operational Impact
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