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Unruly Media Helps Big Brands Target Social Video Campaigns Using Analytics
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
The Challenge
Unruly Media, a leading global technology platform for social video distribution and analytics, was faced with the challenge of providing its clients with real-time visibility into the social footprint of their videos. This included factors such as reach, shareability, and other elements critical to gaining a competitive business advantage. The company needed a robust solution that could handle the delivery, tracking, and auditing of billions of video views across thousands of social video campaigns for hundreds of brands.
About The Customer
Unruly Media is a global platform for social video marketing that collaborates with major brands to predict the emotional impact of their videos and promote viewership and sharing across paid, owned, and earned media. The company has delivered, tracked, and audited 3.5 billion video views across more than 3,000 social video campaigns for approximately 400 brands, including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros, and Adidas, as well as client agencies.
The Solution
Unruly Media selected the Actian Analytics Platform and the Actian Vector Analytics Database to underpin its big data and interactive reporting services. This solution empowered their clients to take fast and decisive actions regarding the use of their video assets. Actian Vector extended Unruly Media’s proprietary platform with real-time queries and analytics power without the need for costly hardware upgrades. By adopting Actian Vector, Unruly Media was able to accelerate data collection and trend analysis so campaigns could be optimized against each client’s key performance indicators in real time. The Actian platform enabled real-time insights into consumer behavior such as the number of video views, comments, and shares.
Operational Impact
Quantitative Benefit
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