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Fetcher > Case Studies > Upfield's Innovative Sourcing Strategy for Rapid Global Team Expansion
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Upfield's Innovative Sourcing Strategy for Rapid Global Team Expansion

Technology Category
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
  • Procurement
  • Quality Assurance
Use Cases
  • Time Sensitive Networking
  • Visual Quality Detection
Services
  • Testing & Certification
The Challenge
Upfield, a global plant-based food company, was facing a challenge in elevating its sourcing strategies without increasing the budget. The company's talent acquisition team, led by Alex Morse, was using manual sourcing methods to find and reach out to candidates. They were using LinkedIn Recruiter across their global team, which was proving to be costly. The challenge was to lower the budget while investing in innovative solutions to improve their sourcing processes. The team was initially skeptical about giving up control over their sourcing processes and were in search of a solution that could ease the sourcing burden on its 12-person talent acquisition team.
About The Customer
Upfield is a global plant-based food company that was looking to innovate its sourcing strategy to grow its global team quickly. The company's talent acquisition team was using manual sourcing methods to find and reach out to candidates, which was proving to be costly and time-consuming. The team was led by Alex Morse, Upfield’s Talent Acquisition Manager for North America, and Bianca Eder, Upfield’s Global Head of Talent Acquisition. The team was in search of a solution that could lower the budget while investing in innovative solutions to improve their sourcing processes.
The Solution
Upfield found its solution in Fetcher, a platform that provided a new way of sourcing. The platform's features such as having candidates’ personal email addresses, the ability to schedule automated emails, and an easy-to-read dashboard convinced Upfield to give it a try. Fetcher’s sourcing of personal email addresses had an immediate impact on Upfield’s outreach. The platform also allowed for the automation of follow-up sequences, which Upfield wasn’t able to do before. Clear email analytics for each open position made it easy for the team to know how their messages were received. Upfield also added its hiring managers to the platform, allowing them to provide feedback on candidates and send outreach sequences on their behalf. The performance dashboard of Fetcher became a tool for guiding conversations with hiring managers about the overall health of the pipeline.
Operational Impact
  • The adoption of Fetcher has led to significant operational improvements for Upfield. The platform has eased the sourcing burden on the talent acquisition team, allowing them to focus on other important tasks. The ability to automate follow-up sequences has been a game-changer for increasing interest in the roles advertised by Upfield. The platform has also improved the communication between the talent acquisition team and the hiring managers, providing clear visibility of how the role performs over time, and whether they’re contacting the quality and quantity of candidates needed to reach the final stages. In a short period, their TA team has adapted to a new way of sourcing through Fetcher and built quality talent pipelines for their roles across the globe.
Quantitative Benefit
  • In less than six months, Upfield has made 12 hires in key roles.
  • Fetcher has been a win for Upfield’s budget, as they no longer pay for Linkedin Recruiter seats due to the efficacy of the platform.
  • The follow-up outreach sequences, and the fact that the team doesn’t have to sift through unqualified candidates, save a lot of time each week.

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