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Vacation.com Takes Off With WebFOCUS
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Supply Chain Visibility
The Challenge
Vacation.com, a leisure-travel marketing organization, was facing the challenge of providing targeted, qualified information to its internal agents and member agencies to support marketing campaigns, sales efforts, and periodic promotions. The company was using Microsoft Excel or SQL for creating most routine reports, which were then emailed to users. This process was inconsistent and often led to duplication of efforts. The staff wanted the ability to create interactive, parameterized reports to help users answer detailed questions themselves, minimizing the time and effort previously needed to obtain that information.
About The Customer
Vacation.com® is a leisure-travel marketing organization serving more than 5,100 travel agency locations in the U.S. and Canada. The company acts as a bridge connecting consumers with experienced, knowledgeable travel professionals. To forge stronger relationships with its network of 5,100-plus member agencies, Vacation.com uses business intelligence (BI) technology to share information, create reports, and target members with unique promotions. The company's goal is to provide its staff members with specific insight when they instigate call-out campaigns, create sales reports, and view agency metrics summarizing the various aspects of the business.
The Solution
Vacation.com chose Information Builders' WebFOCUS as their business intelligence (BI) tool. This user-friendly BI environment provides staff members with specific insight when they instigate call-out campaigns, create sales reports, and view agency metrics summarizing the various aspects of the business. The first goal was to compile a group of reports that could fulfill a yearlong backlog of reporting requests. This involved compiling existing data into centralized reports for business domains such as revenue, agencies, programs, data validation, and products. Users access these interactive reports through a dashboard environment. In addition, the team created several ad hoc reports to allow staff members to structure their own views of the data.
Operational Impact
Quantitative Benefit
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