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Vedantu Boosts Customer Engagement and Delivery Rates with IoT
Technology Category
- Cybersecurity & Privacy - Intrusion Detection
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Equipment & Machinery
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Behavior & Emotion Tracking
- Livestock Monitoring
The Challenge
Vedantu, a leading online tutoring platform in India, faced a significant challenge in reaching its customers with the right messaging due to the dominance of Chinese OEMs. These OEMs, including Xiaomi, Lenovo, Oppo, Huawei, and others, restrict background processes, cutting the device off from Firebase Cloud Messaging (FCM) or Cross-Platform Messaging. This situation affected Vedantu's engagement strategy as most of their student base used smartphones from these OEMs, making it difficult to reach and re-engage with them. Furthermore, Vedantu had the objective of providing its users with relevant study content, which required understanding and predicting user behavior.
About The Customer
Vedantu is India’s leading online tutoring platform, boasting over 500+ teachers and 40,000+ students spread across 1,000+ cities from 30+ countries. The platform offers LIVE online classes that cater to students from 6th grade to 12th grade and prepares aspirants for the country’s most competitive examinations. Vedantu's primary goals include increasing attendance of LIVE classes by maximizing reach, growing engagement by recommending the right set of study material, and boosting retention by offering the latest information.
The Solution
Vedantu turned to MoEngage's Push Amplification to maximize its reach with relevant messaging across different levels of the onboarding journey. This feature allowed Vedantu to bypass the restrictions imposed by Chinese OEMs, maximizing the student base reach by 12%, and increasing attendance of LIVE classes. Additionally, Vedantu used MoEngage's AI-engine Sherpa to increase its campaign engagement. Sherpa automatically predicts and sends the right message at the right time, improving campaign performance. Vedantu also used behavioral analytics provided by MoEngage to predict user behavior and segment users accordingly. This flexible segmentation based on analysis of users’ past behavior helped identify engagement levels and tweak strategies accordingly, achieving better retention with high-value content.
Operational Impact
Quantitative Benefit
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