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Velosio Builds Robust ERP and CRM Solution for Rotex Global LLC
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Agriculture
- Mining
- Pharmaceuticals
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Inventory Management
Services
- Software Design & Engineering Services
- System Integration
- Training
The Challenge
Rotex Global, LLC faced significant challenges with its highly-customized Oracle-based system, which lacked financial and accounting components. This led to the use of separate, standalone applications for these vital tasks, creating inefficiencies and data silos. The company needed a robust and flexible ERP solution to support its complex international operations. The existing system made it difficult to get an overall view of the organization and share data across departments and locations. This lack of integration hindered collaboration and decision-making, necessitating a more unified and comprehensive solution.
About The Customer
Rotex Global, LLC is a manufacturer of industrial machinery used to sort and separate dry materials. With applications spanning the mining, agricultural, fertilizer, energy, and pharmaceutical industries, Rotex Global serves many of the world's largest companies. The company has been in operation for 165 years and has expanded its reach internationally, with locations in Cincinnati, OH; Remscheid, Germany; Cheshire, UK; Chiba, Japan; and Wavre, Belgium. Rotex Global's complex operations require a robust and flexible ERP solution to manage its diverse and extensive business activities effectively.
The Solution
To address its challenges, Rotex Global decided to implement Microsoft Dynamics GP and Microsoft Dynamics CRM. This decision was driven by the need for a fully integrated system that could support all business operations with one application. The Microsoft platform was chosen for its ease of implementation, international capabilities, and inherent flexibility, which minimized the need for extensive code modifications. Velosio, a local Microsoft business partner, was recommended for its resources, experience, and expertise in handling large implementations. Velosio suggested a phased approach to lessen the impact of the transition, starting with financial and reporting modules, followed by accounts payable and receivable, and finally rolling out the full manufacturing, distribution, and CRM components to U.S. operations in 2010 and overseas offices in 2011. The integrated solution provided consistency, efficiency, and transparency, enabling better data access and collaboration across departments and locations.
Operational Impact
Quantitative Benefit
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