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Via Jersey City: An On-Demand Public Transit Solution
Technology Category
- Functional Applications - Fleet Management Systems (FMS)
- Networks & Connectivity - Cellular
Applicable Industries
- Cities & Municipalities
- Transportation
Applicable Functions
- Business Operation
- Logistics & Transportation
Use Cases
- Fleet Management
- Public Transportation Management
- Smart City Operations
Services
- Software Design & Engineering Services
- System Integration
The Challenge
After the regional transit authority canceled key bus routes in two neighborhoods already underserved by fixed route transit, Jersey City took its transportation needs into its own hands. The city aimed to improve mobility and complement existing transit options. The challenge was to provide a comprehensive public transit solution that could serve commuting and other trips, especially in areas with limited fixed route services. The goal was to create a city-controlled, on-demand public transit system that could offer greater connectivity to light rails and major downtown employment centers.
About The Customer
Jersey City, located in New Jersey, is a bustling urban area with a diverse population. The city has been proactive in addressing its public transportation needs, especially in underserved neighborhoods. The local government, led by Mayor Steven Fulop, has been keen on improving mobility and accessibility for its residents. Jersey City has a mix of commuters, residents, seniors, and students who rely on public transit for their daily activities. The city has been working closely with various stakeholders, including ward leaders and city transit planners, to design and implement effective transportation solutions.
The Solution
Via Jersey City was launched in February 2020 with a fleet that included electric vehicles, reflecting a commitment to sustainable transport. The service was designed to fit seamlessly into the existing transit ecosystem with a fare of $2, comparable to the city bus. The innovative service model allowed riders to book trips to or from central wards but not within them, ensuring that the service complemented existing transit options like PATH, light rail, and bus routes. In response to growing demand and social distancing requirements amid the global pandemic, the service expanded in September 2020 by almost doubling its fleet size. The service zone covered 15 square miles, and the fleet included 24 Mercedes Metris vans and 2 Kia Niro electric SUVs. The service operated from 6 AM to 10 PM on weekdays, catering to a diverse rider cohort including commuters, residents, seniors, and students.
Operational Impact
Quantitative Benefit
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