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Case Studies > VIDEO TRANSLATION SERVICES: Translating content faster and more efficiently than traditional approaches

VIDEO TRANSLATION SERVICES: Translating content faster and more efficiently than traditional approaches

Technology Category
  • Analytics & Modeling - Natural Language Processing (NLP)
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
  • Professional Service
  • Software
Applicable Functions
  • Business Operation
  • Sales & Marketing
Services
  • Software Design & Engineering Services
  • System Integration
  • Training
The Challenge
Top global brands are dramatically expanding their video usage for marketing, support, training, and corporate communications. Unfortunately, the traditional approach to subtitling and voice-overs is slow and costly. The requirements are changing, pointing to a new approach: cycle time requirements for translation have been reduced to days or, in some cases, mere hours. Cost efficiency is crucial as budgets cannot expand to treat every video with in-studio, professional voice talent. Quality is now dependent on the type of content translated. There is no longer just one standard.
About The Customer
Lionbridge is a leading provider of video translation services, working with Fortune 500 companies to deliver high-quality, cost-effective, and rapid video translation solutions. They offer a centralized hub that combines people, process, and technology to meet the diverse needs of their clients. Their team consists of multilingual, multimedia experts dedicated to delivering the highest quality final products. Lionbridge leverages the latest in video translation software and text-to-speech technology to provide a range of services, including subtitles, audio file translation, TTS voiceover, freelance voiceover, studio voiceover, text to audio, video transcription, transcript translation, multilingual captioning, and closed captions.
The Solution
Lionbridge has created a next-generation solution for video translation, moving away from the traditional in-country recording studios approach. Their centralized hub combines people, process, and technology to deliver translated videos rapidly and cost-effectively. The people involved are multilingual, multimedia experts dedicated to delivering the highest quality final products. The process is highly automated with numerous quality checkpoints to ensure accuracy and efficiency. The technology leverages the latest in video translation software and text-to-speech technology. Lionbridge offers flexible options to meet individual business needs, with services such as subtitles, audio file translation, TTS voiceover, freelance voiceover, studio voiceover, text to audio, video transcription, transcript translation, multilingual captioning, and closed captions. These services are designed to align with business objectives, providing a one-stop shop for translation and video production.
Operational Impact
  • Lionbridge's solution offers flexible options that meet individual business needs, ensuring that companies can choose the most suitable service for their specific requirements.
  • The turnaround time for translated videos is significantly reduced, with delivery in under 10 days, making it much faster than traditional approaches.
  • The cost of video translation services is 90 percent more affordable than traditional methods, providing substantial cost savings for businesses.
Quantitative Benefit
  • Turnaround in under 10 days.
  • 90 percent more affordable than traditional approaches.

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