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Stream > Case Studies > Vidyard's Successful Integration of Stream Feeds for Enhanced User Notifications
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Vidyard's Successful Integration of Stream Feeds for Enhanced User Notifications

Technology Category
  • Application Infrastructure & Middleware - Data Exchange & Integration
  • Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
  • Cement
Applicable Functions
  • Procurement
  • Sales & Marketing
Services
  • System Integration
The Challenge
Vidyard, a platform that promotes personalization in virtual selling, was facing a challenge with its existing notification feed solution. The solution was not as feature-rich or flexible as required, which was impacting the user experience. The engineering team was in search of a new solution that was not only easy to integrate but could also deliver a top-notch user experience. The challenge was further intensified by the impending launch of Vidyard's Chrome extension, which required a robust and efficient notification feed solution. The team was running out of time to find the right solution that could meet their needs and ensure a successful product launch.
About The Customer
Vidyard is a platform that enables teams to incorporate video into every stage of the sales cycle, promoting personalization in virtual selling. It allows sales professionals to stand out in the crowd, showcase their product and personality, boost response rates, and tailor unique follow-up messages to prospects. Vidyard is also a useful tool for marketers, enabling them to seamlessly embed video on their website, view insightful performance analytics, and deliver ad-free streaming to viewers. The platform has millions of global users, who access it through a Chrome extension, a main dashboard, and a mobile app.
The Solution
The solution to Vidyard's challenge came in the form of Stream Feeds, a feature-rich and flexible notification feed solution. Engineering Director Scott MacLellan discovered Stream Feeds through a Google search and decided to integrate it with Vidyard. The integration process was quick and easy, with MacLellan managing to integrate Stream Feeds with Vidyard in a single weekend. Stream Feeds now powers notifications for millions of global users of Vidyard's Chrome extension, main dashboard, and parts of its mobile app. The solution offers a rich list of features, including feed aggregation, reactions, notifications, and URL enrichment, providing the best possible user experience to Vidyard customers.
Operational Impact
  • The integration of Stream Feeds with Vidyard has resulted in significant operational benefits. The solution has enabled the Vidyard team to scale confidently without worries of load impacting app performance or usability. Its rich list of features provides the best possible user experience to Vidyard customers. Moreover, Stream's extensive and consistently updated documentation makes it easy for the team's engineers to continue iterating and improving upon their product. The successful integration of Stream Feeds has also contributed to the successful launch of Vidyard's Chrome extension.
Quantitative Benefit
  • Stream Feeds was integrated with Vidyard in a single weekend, demonstrating the solution's ease of integration.
  • Stream Feeds now powers notifications for millions of global users of Vidyard's Chrome extension, main dashboard, and parts of its mobile app.
  • The solution has been in use for six years, indicating its reliability and effectiveness.

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