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Visible Measures Leverages Altiscale for Enhanced Video Analytics
Technology Category
- Analytics & Modeling - Big Data Analytics
- Infrastructure as a Service (IaaS) - Cloud Computing
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
- System Integration
The Challenge
Visible Measures, a media company specializing in video and branded content, faced significant challenges with their on-premise Cloudera implementation. The massive volumes of data and the need for real-time performance outstripped the capacity of their 75-node cluster, becoming an increasing drain on limited internal operational resources. The company needed a solution that could handle their demanding customer base's performance requirements while supporting long-term growth without dedicating their operations staff to manage the Hadoop cluster.
About The Customer
Visible Measures is a Boston-based media company that specializes in video and branded content. They have developed a sophisticated analytics platform that helps clients engage audiences with relevant video content across multiple channels and devices, and then measures its efficacy. The company monitors how over 380 million consumers engage with over 550 million videos, creating an unprecedented pool of data from which to refine its insights. Global brands rely on Visible Measures to distribute their videos and analyze the performance of video marketing efforts to optimize their marketing results through the world’s most comprehensive video data footprint.
The Solution
After evaluating multiple options, Visible Measures selected Altiscale’s Hadoop-as-a-Service offering. Altiscale provided the scale, performance, and Service-Level Agreements (SLAs) needed to serve their demanding customer base. The decision was based on Altiscale’s ability to help Visible Measures meet their customers’ performance requirements while supporting long-term growth. Altiscale’s fully operational cluster comes with the support required for customer configuration, operation, and monitoring. The purpose-built and optimized Hadoop infrastructure is always on, designed specifically to run Hadoop, keeping its customers’ Hadoop implementations optimized and working at peak capacity. Altiscale also helps Visible Measures keep their Hadoop infrastructure and applications up-to-date, so they don’t have to invest limited technical resources to maintain their environment.
Operational Impact
Quantitative Benefit
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