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Visualizing data to improve results

Technology Category
  • Application Infrastructure & Middleware - Data Visualization
  • Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
  • Agriculture
Applicable Functions
  • Discrete Manufacturing
  • Logistics & Transportation
Use Cases
  • Farm Monitoring & Precision Farming
  • Supply Chain Visibility
Services
  • Data Science Services
The Challenge
Alturas Ranches, a diverse farming business in North-eastern California, was facing challenges with their data management. They used to use field averages for their seasonal reports, but the limited scope of the dataset available to them meant they were not able to use the data to influence their decision-making processes. The inaccuracy of the data, especially with alfalfa hay and using one stack yard for multiple fields, made them realize the need for a better dataset and the ability to extract solid intelligence from this dataset.
About The Customer
Alturas Ranches is a diverse farming operation located in Alturas, Modoc county, North-eastern California. The ranch boasts 100,000 acres of rangeland used for running Angus cross cattle and Boer cross goats as well as a commercial hunting operation. In addition to rangeland, Alturas Ranches also has 30,000 acres of irrigated cultivation that is divided into 450 individual fields. The main crops grown at Alturas Ranches are a rotation of alfalfa, a range of grain varieties, and wild rice. The ranch has a workforce of 40 persons year-round, increasing to 80 in season.
The Solution
To address their data management challenges, Alturas Ranches adopted Agworld in 2014. They equipped the farm directors and all supervisors with Agworld. The main feature that attracted them to Agworld was the ability to visualize their data. Agworld presents the information in a way that sparks inquisitiveness, rekindles memory, and naturally creates discussion among the crew. This visibility in Agworld made them more aware of how they were performing and where they might have to adjust. Agworld also helped them manage their logistics by understanding on a daily basis where their machinery is and what they are doing.
Operational Impact
  • By having their data visually presented in Agworld, it has sparked inquisitiveness and discussion in the whole Alturas Ranches crew.
  • They have been able to let this help them improve their farming practices and the results derived from it.
  • Agworld has really become beneficial in helping them manage their logistics.
Quantitative Benefit
  • Due to improved accuracy in field mapping through Agworld, Alturas Ranches has been able to become more precise with their purchasing and realize instant savings.

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