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Vivint sells smart home systems smarter with Domo
Technology Category
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Security & Public Safety
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
The Challenge
Vivint, a leading smart home company in North America, was facing challenges with its sales data management. The company's sales leaders were making decisions based on gut instinct rather than data-driven insights. The sales team was using Excel spreadsheets for data, which were difficult to parse and often ended up in the trash after meetings. Furthermore, there was a lack of trust in the numbers provided by the sales staff, as their individual claims of productivity did not add up to the company's overall growth. The company needed a single source of truth that could standardize data and accurately show the impact each sales staff member has on the bottom line.
About The Customer
Vivint is one of North America's leading smart home companies. They provide a range of products including sensors, cameras, and smart locks to keep families safe and comfortable. Their success is largely based on the hard work of their field sales staff who go door-to-door in communities throughout the country to pitch the company's products and provide consultations. The company has over 6,000 employees and generates a revenue of $1.2 billion. Their product offering includes intelligent apps that help in managing and controlling the smart home systems.
The Solution
Vivint adopted Domo, a business intelligence tool, to measure performance and provide data-driven motivation to their sales team. Domo served as a single source of truth that standardized data and empirically showed the impact each sales staff member has on the bottom line. Vivint built an intelligent app within Domo that shows each sales rep their specific sales performance, along with what they need to do to hit specific goals that trigger bonuses or higher levels of commission. The app also provided complete transparency into how their paycheck was calculated, reducing disputes over commission payments. Additionally, Vivint used Domo to track the location of their reps in the field, ensuring their safety and well-being.
Operational Impact
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