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VodafoneZiggo’s data transformation
Technology Category
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Telecommunications
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- Data Science Services
The Challenge
VodafoneZiggo, a merger of two prominent providers in the Netherlands, faced a complex environment with many legacy tools, different techniques, and processes. The company had over 10,000 reports, leading to many versions of the truth. The company needed a tool that would enable it to merge all its data and processes. The company's ambition was to create the most enjoyable digital customer experience, blending the best of technology and human interaction in a personal, instant, and easy way. They also aimed to be the employer of choice.
About The Customer
VodafoneZiggo is a Dutch company that provides a full suite of TV, broadband, fixed-line, and mobile products. The company was formed in 2016 when two of the country’s most prominent providers, Vodafone and Ziggo, joined forces. This merger combined Ziggo’s fiber-rich broadband network with Vodafone’s market-leading mobile operation to create a strong converged competitor for the Dutch market. With 8,000 employees, VodafoneZiggo operates in a highly competitive market, with the fight for customers particularly intense in the Netherlands, where the dense population and high coverage rates are contested by a large number of players.
The Solution
VodafoneZiggo decided that Qlik Sense, which had already been used by Ziggo, was the best fit for their needs. The decision was based not only on functionality but also on its flexibility and ease of use, which would persuade staff to give up their legacy processes. Qlik’s support for self-service has seen 140 apps in production throughout the organization from B2B, sales, and marketing to loyalty departments and customer operations. The company plans to have a maximum of 500 apps. Qlik Sense will also be made available on mobile devices for installation and maintenance engineers so they can keep in touch while they are on the road.
Operational Impact
Quantitative Benefit
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