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Wexel Art: A Creative Leap in Business Growth with IoT
Technology Category
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
- Functional Applications - Inventory Management Systems
Applicable Industries
- Finance & Insurance
- Retail
Applicable Functions
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Time Sensitive Networking
Services
- System Integration
- Training
The Challenge
Wexel Art, a female-led, Austin-based framing and art retailer, was facing challenges in managing its backend operations. Despite its impressive growth rate of 89% in the last year, the company was struggling with a time-intensive inventory system and a mix of various technologies like Quickbooks, Shopify, and SPS Commerce. The lack of a central source of truth was leading to hours of manual data entry and a loss of valuable time and accuracy. The company was also looking to expand into new categories and needed a system that could handle the increased volume and complexity of operations.
About The Customer
Wexel Art is a female-led, art-centered business based in Austin, Texas. Founded by Natasha McRee and Morgan Doherty, the company specializes in framing and art retail. Wexel Art operates via their own Shopify web store and online marketplaces such as Wayfair, Michael’s, and Amazon. The company's customer base includes at-home consumers as well as artists, designers, and businesses. Wexel Art has also branched into selling art itself, partnering with lesser-known illustrators and artists to give them exposure. The company has seen significant growth, placing sixth in Brightpearl’s Lightning 50 rankings with an 89% growth rate in the last year.
The Solution
Wexel Art turned to Brightpearl's retail-focused operating system to streamline its operations. The implementation of Brightpearl began in 2020, just as the City of Austin mandated stay-at-home orders due to the Covid-19 pandemic. The transition to working from home allowed the Wexel Art team to focus on migrating to Brightpearl. With in-house training and the support of Brightpearl’s expert implementation consultants, Wexel Art was set up in around five months. Brightpearl’s advanced inventory management feature and its world-class library of Plug & Play integrations, which extended to the brand’s existing apps, such as Shopify, Quickbooks, Wayfair, Amazon, and Klaviyo, proved to be a game-changer for Wexel Art.
Operational Impact
Quantitative Benefit
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