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Why one real estate company traded their phone system for Lead Center
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
The Challenge
DCI Properties, a real estate business that purchases properties directly from sellers, was facing a challenge with their phone systems. They had two phone lines, each with a different provider, and their old phone system was outdated and not mobile. This became a problem when the pandemic hit and employees had to work from home. Furthermore, as the company began to grow rapidly, adding markets and employees, the existing phone system was not able to keep up. They tried and rejected a half-dozen VoIP providers due to poor call quality. The company needed a new phone system that could handle their growth and provide high-quality calls.
About The Customer
DCI Properties is a real estate business that purchases properties directly from sellers. They are investors, not realtors, so sellers pay no fees or commissions, and there's no financing to wait for. The DCI team relies on quality phone leads to grow their business. DCI Director of Operations Ryan Parker is also DCI's sole marketing, HR, and IT person, responsible for handling the most urgent issues. The company has grown rapidly, with sales in the current quarter four times the amount of the same quarter last year. They have increased their marketing efforts and hired more people, growing from a team of four or five to sixteen.
The Solution
DCI Properties decided to try CallRail's Lead Center after a recommendation from a competitor. They were already a CallRail Call Tracking customer and were impressed with the call quality of Lead Center during their trial. Lead Center provided them with the ability to make, take, and transfer calls with their call tracking numbers. It also offered phones that follow employees, text integration, and one-click responses. The single inbox for all communications helped ensure opportunities didn't slip through the cracks. DCI could set up alerts so they didn't miss communications from their highest-value leads. The ability to schedule call flows with Lead Center was also a big win for DCI.
Operational Impact
