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GPS Insight > Case Studies > Wright Tree Service Recognizes Significant ROI
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Wright Tree Service Recognizes Significant ROI

Technology Category
  • Sensors - GPS
Applicable Industries
  • Utilities
Applicable Functions
  • Field Services
  • Logistics & Transportation
Use Cases
  • Fleet Management
  • Vehicle Telematics
Services
  • Software Design & Engineering Services
  • System Integration
The Challenge
Wright Tree Service’s initial interest in GPS tracking was to be in compliance with contractual obligations. It is common in larger contracts that utilities require GPS tracking. In addition, since Wright Tree Service is nationwide, many of their field supervisors work independently without direct supervisor oversight. The regional offices had no way of knowing what their fleet was doing at any given time and needed reassurance that their fleet was being fully utilized and efficient. They realized they needed GPS fleet tracking to ensure personal accountability of their field supervisors in order to accomplish this. Wright Tree Service looked at other companies, from cell phone GPS tracking, to other systems that use a mounted tracking device. After extensive research, they found that what they needed was accurate location data, reliability of the devices, and widespread data network coverage.
About The Customer
Wright Tree Service supplies right-of- way clearing, herbicide application, emergency response, disaster response and vegetation program management for utility companies across the United States. The company operates nationwide and many of their field supervisors work independently without direct supervisor oversight. The regional offices had no way of knowing what their fleet was doing at any given time and needed reassurance that their fleet was being fully utilized and efficient. They realized they needed GPS fleet tracking to ensure personal accountability of their field supervisors in order to accomplish this.
The Solution
Wright Tree Service’s initial testing phase consisted of 10 GPSI-4000 units installed into Ford F-150’s. It became quickly evident that there were behaviors that needed to be addressed. “We monitored the devices for two weeks collecting data on things like speeding, idle time and location. We used those two weeks to set a baseline for measurement moving forward. After collecting the data and creating some reports from GPS Insight’s preset reports, we presented this data to the personnel in those ten vehicles,” said Shawn Huf, Project Manager. The behavior change in their employees and supervisors was immediate. Idle time dropped, speeding alerts stopped, and Wright Tree Service’s employees were making strides to better driving behavior. “Our estimates concluded that with 100 F-150’s in our fleet, it equates to an estimated $80,000+ in fuel savings just in reduced idle time,” Huf added. This idling reduction alone equates to almost 200% return on investment in year one.
Operational Impact
  • Idle time dropped, speeding alerts stopped, and Wright Tree Service’s employees were making strides to better driving behavior.
  • Wright Tree Service was also able to address any time their supervisors were spending away from their responsibilities in the field, such as personal errands.
  • GPS Insight’s mapping has proven to be very powerful for WTS. “After looking at several other companies, it became clear that GPS Insight is a leader in the industry for their mapping capabilities” stated Huf. Wright Tree Service uses GPS Insight’s “Customer Sites”, which shows their customers where the WTS vehicles are in real time on a 2D map.
Quantitative Benefit
  • With 100 F-150’s in their fleet, it equates to an estimated $80,000+ in fuel savings just in reduced idle time.
  • Management reported that they are able to get 100 miles more out of a tank of gas just by reducing idle time. 100 miles / 15mpg * $3.89 per gallon = $25.93 savings per tank of gas. I have fourteen general foremen and they ill up at least twice a week. This is a total savings of $726 per week just in gas for our pickups.

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