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TIBCO Software > Case Studies > XL Axiata Calls on Fast Data to Disrupt Telco Markets

XL Axiata Calls on Fast Data to Disrupt Telco Markets

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms
Analytics & Modeling - Predictive Analytics
Application Infrastructure & Middleware - Data Exchange & Integration

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing
Business Operation

Use Cases

Predictive Maintenance

Services

System Integration
Software Design & Engineering Services
Training

The Challenge

In 2007, XL committed to becoming a leader in a challenging market, one with 98 percent prepaid subscriptions and a state-owned telco that held over 50 percent market share. One challenge was that functional IT systems were in discrete silos, which did not allow the company to respond and support the business effectively. XL required a platform that would provide reliability, scalability, and allow for agile delivery of functionality. Additionally, XL's marketing challenge was to predict customer desires to optimize sales and marketing, understand customer needs, and identify opportunities to provide value.

About The Customer

XL Axiata is a telecommunications company based in Indonesia, aiming to become a leader in the mobile Internet market. The company operates in a highly competitive environment with 98 percent prepaid subscriptions and a state-owned telco holding over 50 percent market share. XL Axiata's goal is to generate at least 50 percent of its revenues from data services. The company values both technology and people, focusing on leveraging its workforce to build capabilities and improve customer experience. XL Axiata is also committed to social responsibility, working on initiatives like Internet.org to bring mobile Internet to the next two billion people.

The Solution

XL chose TIBCO’s SOA-based integration platform, TIBCO Spotfire analytics, and TIBCO BusinessEvents event processing engine. TIBCO's hands-on approach and proof of concept (POC) were key factors in their selection. The integrated platform connected XL's diverse systems, enabling quick and predictable changes, which is crucial for a disruptive business. TIBCO also helped build XL's capabilities, leading to a better customer experience. The platform allowed XL to predict customer desires, offer the right products at the right time, and provide value-added services. This integration also enabled real-time monitoring and adjustment of campaigns, improving upsell and customer retention.

Operational Impact

Improved customer experience by predicting customer desires and offering the right products at the right time.
Reduced churn by distinguishing between rotational and competitive churn, allowing for better upselling.
New visibility into revenue generation by tracking revenue-generating activities end-to-end across the network.

Quantitative Benefit