Xperia Blog's Mobile Site Transformation with Marfeel

Technology Category

Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Telecommunications

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Remote Collaboration
Search & Rescue

Services

Cloud Planning, Design & Implementation Services
Software Design & Engineering Services

The Challenge

Xperia Blog, a leading source of news and reviews for Sony's mobile devices, was facing a significant challenge with its mobile site. Despite being a blog that focuses on news around smartphones, a small portion of its traffic was coming from mobile devices. The mobile site, created by a third-party vendor, was not meeting Xperia Blog's SEO optimization expectations. The blog was urgently looking to improve its SEO, increase mobile traffic and time spent on its mobile site, increase user engagement by implementing a dynamic, multi-screen strategy that addresses all mobile devices and operating systems, and maximize mobile monetization.

About The Customer

Xperia Blog is the largest Xperia community worldwide, providing the latest news, reviews, and firmware details around Sony’s mobile devices. The blog has been regularly featured across major technology sites, including Engadget, Gizmodo, SlashGear, TechCrunch, and The Verge. Its target audience consists of current Sony Xperia mobile/tablet customers and anyone fascinated by the mobile space and the Android platform. Prior to working with Marfeel, Xperia Blog had a mobile site in place, created by a third-party vendor, which was not meeting its SEO optimization expectations.

The Solution

Marfeel provided a solution to Xperia Blog's challenges by building a brand new mobile website. This website was mobile-adaptive, native, and monetization-driven, taking user experience into consideration and driving deeper engagement, which directly contributed to optimized ad revenue. Marfeel's proprietary technology was used to continually analyze and optimize data, ensuring a better presentation and layout of content, while substantially increasing revenues. The new mobile website addressed Xperia Blog's need for a dynamic, multi-screen strategy that could adapt and update over time, addressing new developments in Mobile and optimizing its monetization efforts.

Operational Impact

Xperia Blog now has a dynamic mobile website that is responsive, adaptive, and updates over time, addressing new developments in Mobile and optimizing its monetization efforts.
The new mobile website is mobile-adaptive, native, and monetization-driven, taking user experience into consideration and driving deeper engagement.
Marfeel's proprietary technology is used to continually analyze and optimize data, ensuring a better presentation and layout of content, while substantially increasing revenues.

Quantitative Benefit

Xperia Blog is now reaching close to 700,000 mobile readers a month, a 5x increase in traffic.
Number of Session Page Views has increased by 300%.
Bounce Rate has decreased by 35%.