Inilex is a leader in providing mobile location based services has to perform operations on thousands of SIM cards each day. There are always new customers that needs their SIMs activated and some require suspension of services, and similarly some would want to have their services resumed. Having all these operations performed at their own end was a challenge for Inilex. They had to design a complete CRM and billing system to perform all these operations. And because of increasing number of customers, it had to be scalable enough as well.

Anghami, the leading digital music platform in the Middle East and North Africa, faced a significant challenge in communicating effectively with its artists. The company used email to inform artists about promotional campaigns and activities, but this method proved to be time-consuming, labor-intensive, and inefficient for tracking and measuring events such as new artist releases, milestone download numbers, and updates on follower and listener numbers. Anghami prides itself on providing a personalized experience and often went the extra mile to contact artists manually via Instagram Direct Messages about their achievements. However, this approach was not sustainable in the long run, and the company was in dire need of a reliable, unified, and efficient communication method to engage with artists.

TextMagic, an SMS company based in the UK, was facing a challenge as mobile messaging was gaining popularity. The company, with over 14 years of experience in improving business communications and mobile marketing through online text messages, was looking to enhance their platform with more sophisticated and robust features. They wanted to support global cloud communications capabilities, including the ability to send SMS notifications, alerts, reminders, confirmations, and marketing campaigns. As TextMagic grew from its modest start in 2001, the need to bolster their platform became more apparent. The challenge was to find a solution that could provide these features and support their growth.