Band Aid 30, a global philanthropic initiative aimed at raising funds for Ebola relief, was faced with the challenge of organizing a live performance featuring dozens of top music artists. The project was to be executed in less than 14 days, with a small team of two web developers, Mukesh Randev and Jonathan Horne from Adtrak, a UK-based media agency. The task was to deploy a website that could handle heavy traffic from millions of followers of the participating artists. The website was to be hosted on Google Cloud Platform, a platform that was relatively new to the developers. The challenge was to ensure the website remained online and could handle the anticipated heavy traffic, while also being cost-effective.

The challenge faced by the Face Vocal Band was to create music that transcends genres and styles, specifically transforming rock hits into vocal rock performances. This required the band to identify rock hits and then use their vocal abilities to turn them into something completely new. The process involved arranging a time-honored standard into five-part harmony, which required powerful software solutions. The band also needed to figure out how to translate songs from their original electronic-infused drum patches, pulsing bass, synth pads and vocal samples into a sonic experience that would engage audiences in live settings and in recorded media.