BrightLocal

Blue Corona, a digital marketing agency based in Maryland, was facing a significant challenge with their citation building process. The agency, which specializes in helping home service companies improve their marketing performance and ROI, was using a popular citation provider to provide clients with consistent NAP data. This was particularly important as their clients were local businesses needing to attract local customers. However, the cost of the citation service was prohibitively high. The high price point meant that Blue Corona was not consistently able to offer all their clients citation building services. This was in direct conflict with their goal of reducing marketing costs for their clients. The team at Blue Corona was therefore in search of a cheaper, yet equally effective alternative.

Blue Corona, a digital marketing agency based in Maryland, specializes in helping home service companies improve their marketing performance and ROI. A significant part of their strategy involves providing clients with consistent NAP (Name, Address, Phone number) data, which is crucial for local businesses to attract local customers. They were using a popular citation provider for this purpose, which was effective but came with a significant cost issue. The team needed to migrate 155 locations from their existing citation tool, but they were concerned about the time it would take and the security of their client’s information.

Pain-Free Dental Marketing, a specialist dental marketing agency, was facing the challenge of creating custom, data-driven marketing strategies quickly for their clients. The agency's philosophy is to handle all marketing aspects for dental practices, allowing dentists to focus on their core business and patient care. However, they found that every dental office and practice location was unique, requiring a unique marketing plan. Initially, they used Google Analytics as their primary data source, but they encountered issues with tracking specific search terms and translating their performance into actionable steps in the marketing plan. They tried other tools like SEMrush and Moz to fill the gaps, but these were time-consuming and costly.