Keller Williams, the world's largest real estate technology franchise, was driven by a desire to foster meaningful relationships and provide a seamless user experience for agents and customers. They wanted to create a platform that would allow agents and customers to navigate the real estate market with ease. However, they faced the challenge of finding a solution that was highly flexible and customizable, as opposed to a Software as a Service (SaaS) suite that did not allow for customization. The company needed a solution that would enable them to manage contacts, marketing profiles, campaigns, and listings effectively.

Jyske Bank, one of Denmark’s largest banks, was facing challenges in adhering to strict anti-money laundering regulations and fraud prevention practices. These regulations added pressure on banking processes and the employees who worked to ensure compliance. The bank was also striving to provide a frictionless user experience to its customers, freeing them from tedious and repetitive forms and tasks. The bank was required to perform a fraud-prevention process known as 'Know Your Customer' under the regulation of the European Banking Authority and the Danish Financial Supervisory Authority. This process created several extra steps and tasks for customers, eroding their experience while generating additional administrative work for employees.

Città di Lugano, a local government agency in Switzerland, aimed to increase the quality of life, provide better, sustainable services and to improve governance by providing easily accessible, always available, user-friendly and transparent digital services. They wanted to enable all customers, whether they be citizens, visitors or businesses, to trigger and actively participate in business processes. However, they needed a robust and scalable solution to achieve this. They evaluated three different solutions available on the market, but ultimately chose Camunda.