Creatio

OTP Bank Romania, a subsidiary of OTP Group, one of the largest financial groups in Central and Eastern Europe, was facing challenges in scaling customer onboarding due to manual processes and disjointed technologies. The bank was committed to providing exceptional customer experiences and wanted to stay close to its customers, understanding them, and proactively responding to their shifting expectations. However, the limitations in their existing system were hindering their growth and customer service. The bank was in search of innovative ways to manage operations and improve customer service through various banking services. The ultimate goal was to accelerate market growth by reimagining its IT infrastructure and making the customer experience the starting point for workflow designs.

Israel is currently undergoing the largest infrastructure development in its history, with projects ranging from lite-trains and underground trains to cross-country highways and heavy railways. However, coordinating these large-scale projects in a small country like Israel, where resources are limited, is a significant challenge. Each project requires multiple approvals from various entities, including the Israel Water Company, the Israel Electric Corporation, and several federal bodies. This process was previously handled manually, leading to inefficient paperwork, misunderstandings, and delays in the coordination process, which in turn delayed project delivery. The Israeli government recognized the need for a more efficient system to manage the coordination of these infrastructure projects.

Asseco SEE (ASEE), one of the largest IT service providers in South-Eastern Europe, was facing challenges with its outdated CRM solution. The legacy on-site solution was no longer able to support the required level of sales automation and operational efficiency. The company was also looking to establish a single market approach among multiple group companies with different cultural and technology backgrounds. This was particularly challenging due to the company's complex organizational structure, which consists of multiple business units across 23 countries. Each unit has its own profit center and users allocated to it. Additionally, ASEE also manages cross-unit sales, which added another layer of complexity to the situation. The company was in need of a flexible, advanced solution that could minimize development efforts, easily scale, and support its digital transformation journey.