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Hotjar
Overview
HQ Location
Malta
Year Founded
2014
Company Type
Private
Revenue
$10-100m
Employees
201 - 1,000
Website
Twitter Handle
Company Description
Hotjar, a Contentsquare company, gives teams access to Product Experience Insights, which shows them how users behave, and what they feel strongly about, so those teams can deliver a better user experience, and create more value for their business.
IoT Snapshot
Hotjar is a provider of Industrial IoT platform as a service (paas), cybersecurity and privacy, application infrastructure and middleware, sensors, infrastructure as a service (iaas), functional applications, robots, and automation and control technologies, and also active in the cement, cities and municipalities, education, equipment and machinery, finance and insurance, marine and shipping, retail, telecommunications, and transportation industries.
Technologies
Use Cases
Autonomous Transport Systems
Behavior & Emotion Tracking
Experimentation Automation
Fleet Management
Last Mile Delivery
Leakage & Flood Monitoring
Livestock Monitoring
Retail Store Automation
Time Sensitive Networking
Traffic Monitoring
Transportation Simulation
Vehicle-to-Infrastructure
Virtual Training
Functional Areas
Industries
Services
Technology Stack
Hotjar’s Technology Stack maps Hotjar’s participation in the platform as a service (paas), cybersecurity and privacy, application infrastructure and middleware, sensors, infrastructure as a service (iaas), functional applications, robots, and automation and control IoT Technology stack.
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Devices Layer
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Edge Layer
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Cloud Layer
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Application Layer
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Supporting Technologies
Technological Capability:
None
Minor
Moderate
Strong
Case Studies.
Case Study
Leveraging Hotjar for Enhanced User Experience: A Case Study on Hussle
Hussle, an online marketplace for gyms and spas, faced several challenges in understanding user behavior and improving their product. Luke, the Product Lead at Hussle, was tasked with identifying and resolving issues that led to user churn, spotting bugs, and ensuring smooth launches of new features. The primary challenges included understanding why users were leaving the platform, identifying issues with new features, spotting broken user flows, and discovering bugs. The team needed to capture reliable feedback from users as they were leaving, which was a difficult task. Additionally, they needed to understand user interactions with new features and identify any issues that could hinder the user experience.
Case Study
Boosting Conversions by 300%: A Case Study on Brand24's Strategic Changes
Brand24, a popular social listening platform, was facing a significant challenge with its conversion rates. The company's CEO, Mike Sadowski, noticed that the conversion rates were considerably lower than the industry standard. The primary issue was a high bounce rate on the sign-up form for Brand24’s free trial. The bounce rate was much larger than anticipated, indicating a leaky funnel. Two main culprits were identified as causing the high bounce rate. Firstly, a promo code field was confusing users, leading to a high abandonment rate. Secondly, the sign-up form had too many distractions, causing users to click around chaotically, visiting the blog, looking into pricing again, and hovering over links.
Case Study
Spotahome's Innovative Use of Hotjar for User Experience Improvement
Spotahome, an online platform for mid- to long-term rentals, was facing a challenge in understanding their users and website visitors. The Customer Knowledge Manager, Sara Parcero-Leites, was tasked with ensuring the site was running smoothly and identifying opportunities for improvement. However, the team was not utilizing Hotjar, a behavior analytics tool, to its full potential. The tool was only being used superficially, with a few people looking at some recordings and heatmaps, but not conducting a lot of analysis. This lack of deep analysis was a missed opportunity for Spotahome to gain valuable insights about their users' behavior and improve their platform accordingly.
