Vasiliy Karpitski and Alexei Dulub, entrepreneurs and blockchain enthusiasts, identified a significant challenge in the rapidly growing NFT market. The NFT market, which hit $17.6 billion in sales in 2021, has attracted a large number of creators, businesses, and investors. However, the rapid growth of the market has also led to an increase in scams and fraudulent activities such as blacklists, wash trades, and duplicates. This has made it difficult for NFT buyers, creators, and businesses to make quality investment decisions and avoid risks. To address this challenge, the entrepreneurs decided to develop a smart solution that would help NFT investors make informed decisions by providing them with actionable data on NFT collectibles, their provenance, and ownership.