Data Aggregation

Data aggregation is any process in which information is gathered and expressed in a summary form for purposes such as statistical analysis. A common aggregation purpose is to get more information about particular groups based on specific variables such as age, profession, or income.

A common aggregation purpose is to get more information about particular groups based on specific variables such as age, profession, or income. For example, a site that sells music CDs might advertise certain CDs based on the age of the user and the data aggregate for their age group. Online analytic processing (OLAP) is a simple type of data aggregation in which the marketer uses an online reporting mechanism to process the information.