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HireVue > Case Studies > AI-Powered Talent Pool Engagement: A Case Study on Randstad
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AI-Powered Talent Pool Engagement: A Case Study on Randstad

Technology Category
  • Application Infrastructure & Middleware - Database Management & Storage
  • Infrastructure as a Service (IaaS) - Cloud Databases
Use Cases
  • Leasing Finance Automation
The Challenge
Randstad, a leading global staffing agency, faced a significant challenge in maintaining the recency of their talent database and nurturing relationships at scale. The company's mission is to match smart people with great jobs, and their talent database is a core component of this mission. However, the company was struggling to engage millions of candidates effectively and maintain in-country compliance due to new privacy laws requiring explicit consent. Additionally, they were also facing the challenge of uncovering new job seekers in a tight labor market. The traditional marketing automation approach of using a landing page and form fields to collect profile details was not yielding the desired results.
About The Customer
Randstad is a global leader in the HR services industry and specializes in solutions in the field of flexible work and human resources services. Their services range from regular temporary staffing and permanent placements to in-house, professionals, and HR Solutions. Randstad's talent database is a crucial part of their mission to match intelligent individuals with excellent job opportunities. However, they faced challenges in maintaining the recency of this database and nurturing relationships at scale, especially with the advent of new privacy laws and the need to uncover new job seekers in a tight labor market.
The Solution
To overcome these challenges, Randstad turned to AllyO, a provider of AI-powered solutions. AllyO offered a modern and scalable way to engage candidates, combining email outreach with natural language-based and multi-lingual webchat. This approach was designed to support multi-lingual communication in English and French, and to engage millions of candidates at scale. The solution also aimed to uncover new job seekers and enrich candidate profiles to maintain in-country compliance. The implementation of the solution was swift, taking less than four weeks. AllyO's solution was able to contact over 1.6 million profiles and uncover 12,500 new active job seekers within this short period.
Operational Impact
  • The implementation of AllyO's AI-powered solution resulted in a significant improvement in Randstad's ability to engage with candidates at scale. The solution's natural language-based and multi-lingual webchat capabilities allowed for more effective communication with candidates, leading to a higher engagement rate. Furthermore, the solution's ability to uncover new job seekers helped Randstad to expand their talent pool and find more candidates for the job opportunities they offer. The swift implementation of the solution also meant that Randstad could start seeing these benefits in less than a month, demonstrating the solution's efficiency and effectiveness.
Quantitative Benefit
  • 1.6 million profiles contacted
  • 96% of conversations completed
  • 2% engagement rate despite 9 years as a median age since the last contact

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