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Alteryx Helps Experian Marketing Services Reduce Delivery Time for Client-Ready Output by 70 Percent
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
The Challenge
Experian Marketing Services was facing challenges in providing its clients with high-quality, highly customized reports in short time frames. The company was dealing with large, inconsistent client data files that spanned terabytes of data and contained a variety of data formats. The legacy system used for processing the data often required intervention from engineering and delivery resources to meet customer requirements. This process was lengthy and involved custom coding, multiple and complex analytical tools, and expensive data transformation resources. Experian wanted to lower processing and analysis costs, produce final products for clients more quickly, and improve overall customer satisfaction.
About The Customer
Experian Marketing Services is a global provider of integrated consumer insight, targeting, and interactive marketing. The company helps brands from around the world intelligently interact with today’s dynamic, empowered, and hyperconnected consumers. By coordinating seamless interactions across all marketing channels, Experian enables marketers to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy, and maximize profits. Experian works with top brands every day to help them gain insight into their customers through the use of data appends and modeling to improve targeting, upsell, and cross-sell. Its mission is to provide actionable analysis to their clients using segmentation and cross-channel marketing recommendations.
The Solution
Experian Marketing Services turned to Alteryx Analytics to streamline its custom and ad-hoc processing. Alteryx was used to process, integrate, enrich, and stage data, including customer demographic and spatial data. The data was then analyzed to best meet the needs of its clients and deliver usable insight in a flexible format that can be easily consumed by decision-makers within Experian and at client locations. With Alteryx, data could be processed and analyzed in a fraction of the time, and with less involvement from system engineering and developers.
Operational Impact
Quantitative Benefit
