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Gong > Case Studies > Ambassador's Success Story with Gong’s conversation intelligence platform
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Ambassador's Success Story with Gong’s conversation intelligence platform

Technology Category
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Software
Applicable Functions
  • Sales & Marketing
Services
  • Data Science Services
The Challenge
Ambassador’s sales function is split into two groups: New Business Reps who set appointments and qualify opportunities, and Enterprise Sales Consultants who close deals. High performing New Business Reps are frequently promoted into Enterprise Sales Consultant roles. However, the fact that NBRs typically have less than 2-3 years sales experience creates a couple challenges. Their ramp period is long since they are new to selling complex, unbudgeted solutions, they take upward of 4-6 months to get fully up to speed. Their lack of experience owning the entire sales process and closing deals delays their ramp period. They often level-off as “middle-of-the-road” performers. The lack of experience managing complex sales cycles results in stubborn performance plateaus. In the past, this forced Zach to rely on a few star performing reps to make up for the rest of the team’s “C+” quota attainment.
About The Customer
Ambassador is the world’s #1 all-in-one referral software based in Royal Oak, Michigan. They help their customers acquire more of their ideal customers, faster, by leveraging word-of-mouth. The company was founded in 2010 and has over 60 employees. Zach Taylor has served as the company’s VP Sales for the last three years, leading all customer acquisition efforts. The company operates in the Referral Automation Software (SaaS) industry.
The Solution
Ambassador deployed Gong’s conversation intelligence platform to address the challenges faced by their sales team. The platform was used to increase quota attainment by raising the average performance of the sales team. It also helped in reducing the onboarding ramp time by 50%, thus increasing the ROI on reps. The platform also contributed to increasing the Annual Contract Value (ACV) by 33% and improved close rates.
Operational Impact
  • Increased Quota Attainment by “Raising the Average”
  • Reduced Onboarding Ramp Time 50%
  • Increased ROI on Reps
Quantitative Benefit
  • +33% Increased Annual Contract Value (ACV)
  • -50% Decreased Onboarding Ramp Time

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