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Ander Group uses PieSync to keep HubSpot, Google Contacts, MailChimp and Nimble in sync.
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
The Challenge
Ander Group, a fast-growing brand strategy and digital design agency, faced the challenge of managing and synchronizing a large volume of contact information across multiple platforms. With over 5,000 contacts stored in Nimble, they needed an efficient way to ensure that their CRM, email marketing, and contact management systems were always up-to-date. The agency often undertakes complete digital transformations for their clients, which includes creating websites, content, and implementing CRM systems. As a HubSpot Partner, they required a seamless integration to keep their contact data synchronized across various tools without manual intervention.
About The Customer
Ander Group is a dynamic and rapidly expanding brand strategy and digital design agency based in Switzerland, with offices in Lugano, Lausanne, and Zurich. Established in 2006, the agency aims to merge strategy, design, and technology to foster meaningful and sustainable growth for their clients. The team is a diverse mix of multilingual professionals with a wide range of expertise and deep technological resources. Ander Group serves international clients and is known for carrying out comprehensive digital transformations, which include website creation, content development, and CRM implementation. Their current SaaS stack includes HubSpot for CRM, MailChimp for email marketing, Google Contacts, and Nimble for centralized contact management.
The Solution
To address their contact management challenges, Ander Group implemented PieSync, a tool that enables two-way, real-time synchronization of contacts across various platforms. The process begins with adding new contacts to Nimble. If a contact needs to be pushed to their CRM, they tag it with 'HubSpot' and use PieSync to automatically sync the data. This rule-based Intelligent Syncing engine ensures that all contact information is up-to-date across their systems. Additionally, PieSync allows Ander Group to share Nimble contacts within their G Suite environment, ensuring that all employees have access to the same, current database. This integration not only saves time on data entry but also eliminates the need for manual import/export of contacts, thereby enhancing productivity and accuracy.
Operational Impact
Quantitative Benefit
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